Azerbaijan’s troll factory revealed

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Ever since 2013 revelations about Russia’s troll factory, many in Azerbaijan wondered whether the country’s leadership too operated its very own troll factory. Unlike its Russian version, known as the Internet Research Agency, there was only anecdotal evidence of whether this was really the case in Azerbaijan. There were no former “factory” employees who came forward or undercover journalists who temporary worked there and exposed the work carried out later. Not until this month anyway. An investigation against the executive director of the State Media Support Fund Vugar Safarli now reveals that the suspicions were valid after all. And that upon specific instructions a group of “bloggers” were responsible for monitoring Facebook and leaving comments under posts that were critical of the government or relevant government institutions. 

The investigation is part of a criminal case launched against Vugar Safarli who until recently headed the State Fund for Media Development in Azerbaijan. Safarli was arrested in 2020 on charges of money laundering (allegedly 20million AZN) and abuse of authority.

On September 2, Azerbaijan Service for Radio Free Europe, Azadliq Radio published parts of the testimony by Safarli where the former government official implicates not only that the government did indeed deploy trolls but that several high ranking officials including then Presidential advisor Ali Hasanov and former head of the Presidential Administration Ramiz Mehdiyev were well aware of this. Moreover, the building from where trolls operated belonged to Hasanov himself. 

“Ali Hasanov told me that the new rented space, will have internet bloggers who will work from there. And indeed there were a few, who sat there, working unofficially,” Safarli reportedly said in his statement according to Azadliq Radio reporting. 

“We were especially paying a closer attention to Facebook. Each of us operated a large number of fake profiles, which we used to leave comments. These comments were planned ahead of time. We would receive them in the morning. And that’s why often these comments were similar to each other as they were posted from different profiles,” shared one of the former employees who spoke to Azadliq Radio on condition of anonymity.

But leaving comments en masse was not the only requirement. “The Presidential Administration would send us topics of the day that we had to research and prepare material on. Then those materials were posted on various pro-government media platforms and published on pro-government television,” explained anonymous blogger in an interview with Azerbaijan Service.

Over the years, authorities denied any involvement in mass trolling or deployment of troll armies including Ali Hasanov himself who was known among government critics as the “King of trolls.” He repeated this as he was exiting office in January 2020 in an interview with BBC Azerbaijan service: “There is no army of trolls in Azerbaijan. There is simply the public supporting the president.” 

That public supporting the president was also mentioned by current member of the parliament Zahid Oruc, who told Azadliq Radio in a phone interview that “the party does not see millions of citizens who defend the leader of the current government as trolls.” 

Oruc did not directly deny operation of troll armies in Azerbaijan. Instead he said, “the party considered it incorrect to present massive number of comments written on various platforms and coordinated from from one single location as a government policy.”

Previously the ruling part of New Azerbaijan denied operation of troll armies in Azerbaijan. Most recently the ruling party was exposed in a series of investigations released by The Guardian.   

A month prior to the release of The Guardian investigation Azerbaijan Internet Watch published this story exposing how some 500 inauthentic accounts on Facebook (almost all of them were set up as pages) targeted a Berlin-based online news platform Meydan TV and this story uncovering a similar pattern of targeting against another independent online news platform Mikroskop Media.

That the ruling government in Baku deployed trolls was not at all surprising. Surely, activists had their own suspicions for the years having relied on Internet and specifically the social media platform Facebook as the government silenced dissent offline. As the crackdown against Azerbaijan’s civil society intensified and culminated with the arrest of some of the high profile civil society activists in 2014 as well as targeting of independent news platforms, including Azadliq Radio, internet and specifically social media platforms became the remaining avenues for freedom of speech advocates who took to the platform to criticize the policies and decisions of the official Baku. Independent online news platforms, continue to rely on Facebook, Instagram, and YouTube to disseminate news as many of their websites are blocked for access in Azerbaijan.

Will Safarli’s exposure of the former government officials and their direct involvement in running a troll army change anything? Highly unlikely as the government of Azerbaijan survives on its greatest political tool – denialism.

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